General Strategy:
Ryu & Ken are similiar enough that you can fight them both almost exactly the same. All Vega's love to have some breathing room, so keeping atleast halfscreen is a good plan in most instances, keeping in your poking range, and forcing your opponent to come to you. Avoid being cornered, it's Vega's greatest weakness, if you can, make good use of his wall jumps to try and keep the fight center stage. Baiting SRKs is a win strategy for Vega here, any whiffed or blocked SRK can give you up to maybe 30% of your opponents health bar. Do not attempt many Izunas without leading in with a combo, Ryu/Ken have many tools to deal with these.
Ryu:
Alot of Ryus will try to fireball you at long ranges, use these moments to build up you ultra gauge, absorbing & jumping when need be. If they attempt fireballs while you have your back to a wall, you can wall jump - J.Hk - Cr.Mp - Ex.Izuna for easy damage.